WordPress guide

WordPress Keyword Density

WordPress keyword density is best checked before publishing by reviewing pasted page copy, headings and repeated phrases together.

Short answer: copy the visible page text, paste it into the keyword density tool and add the target phrase. Then review phrase count, density, repeated words and headings before publishing.

Most WordPress editing happens in blocks, sections and reused patterns. That can make repeated phrases harder to notice until the page is read as one piece.

What to copy from WordPress

  • H1 and visible headings;
  • paragraph copy;
  • button text where it contains the target phrase;
  • FAQ questions and answers;
  • repeated card or feature text.

Skip admin labels, image filenames, block names and editor-only notes.

What to review

  • does the target phrase appear naturally near the start;
  • do headings describe real sections;
  • does one phrase repeat in every block;
  • are close variants present;
  • does the page answer the search intent before repeating the keyword.

Common WordPress issue

WordPress pages often use repeated cards, FAQs and CTA sections. If each block repeats the exact same keyword, the full page can feel stuffed even when each block looks fine by itself.

Next step

Use the keyword density tool before publishing. Then run the SEO Content Repetition Checklist for the final editing pass.